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Changes to the Australian Privacy Act (hence, SMS Central’s Privacy Policy)

Today, reforms to the Australian Privacy Act, a set of 13 Australian Privacy Principles (APP) that apply to the handling of personal information, take effect.

'Privacy' by unique377 http://www.deviantart.com/art/privacy-169065058

‘Privacy’ by unique377 http://www.deviantart.com/art/privacy-169065058

We have updated our privacy policy to reflect these reforms (although most of it was already covered) and outlined what has changed.

The new principles require businesses to address things such as how data is collected and used,  identifying what sort of data is collected, making sure consent is given, and disclosing if the data will be sent to overseas recipients, among others.

If you own or run a small business, we encourage you to review this reform to make sure your business is ready for these changes. If you have any questions, feel free to drop us a line.