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3 reasons to use Web SMS personalisation

We’ve been getting a number of peeps asking us whether they should use personalised fields in their SMS campaigns. Our answer is always the same: why wouldn’t you?

Personalising marketing content has proven to increase conversion and engagement amongst audiences.

Why personalise your Web SMS campaigns?

Wanna learn more?

#1  Personalisation increases engagement

This is a bit of a stretch, but remember the good ol’ days of “Dear Valued Customer”? Well, the times they are a-changin and customers EXPECT you to talk to them, not at them.

So when you send an SMS with a generic message, customers are less likely to remember it later or even acknowledge it.

However, just by adding a simple “Hi Anna”, she’ll feel unique and will respond differently to the message and your brand.

#2 Personalisation increases conversion

Like we shared in a previous post, all successful web SMS campaigns have a call to action. By personalising the content, your conversions (in other words, people responding to that call to action) will immediately increase.

A clear example: imagine you go to a store and bought some vitamins. Which one are you more likely to respond to?

“DISCOUNT AT STORE TODAY ONLY. SHOW THIS SMS AND WE’LL TAKE 30% OFF YOUR VITAMINS.”

or

“Hi Jenny, your last vitamins purchase was over a month ago. Come to the store today, show this SMS, purchase them and we’ll take 30% OFF. Valid only for today”.

#3 It’s free!!!!

As long as the personalised fields are included in your database, you don’t have to pay extra to use this super amazing and useful feature. YOU HAVE NO EXCUSE!!!!

If you want to learn more about it you can read this article or contact us.