5 ways to use SMS in events
So you have a big event coming up, and you want to make sure not only that the most amount of people show up, but also that you engage with your attendees appropriately… We wonder, have you considered web SMS for your events?
From inviting your database, to reminding your registered attendees of the upcoming event or and engaging with them during the big day… SMS has heaps to offer!
If you already have a database, you can invite all of your contacts to register to your event via SMS by including a URL of your online form. You can also ask them to reply YES or NO to RSVP directly to the event.
Registration authentication (+database!)
When they are signing up to your event, you can request their SMS. This not also can send them a PIN to enable multi factor authentication, but also allows you to build a database of people attending the event. Which brings me to the next point.
SMS reminders work REALLY well (usually up the attendance rate anywhere from 50% to 80%). Usually best if sent 24-48 hours PRIOR to the event. So if I were you I would send it the morning of the day before (around 10am?), not on the day (that might be a bit too late).
Once you have the full list of all attendees, and the event is on, you can start engaging! From parking details, to session changes and lunch locations, SMS away anything else you need them to know right away… if your event is outdoors and it’s sunny, you can also remind them to use sunscreen!
You can also run competitions (and, again, build your database). Attendees can message in a keyword, and you can send tailored and personalised auto replies; you can also assign them to different groups depending on the keyword they messaged in… the sky is the limit!
Are you planning on using web SMS on your next event?