No one likes receiving SPAM. Getting a sly email about cheap pharmaceuticals is not great, but receiving a text message from a company you don't have any business with is a pain... it's invasive and a waste of time.
A recent case saw McDonald's warned over sending emails to people who had not requested them, as part of a 'send to a friend' campaign. In addition, there was no 'unsubscribe' facility for users to opt-out. Whilst they were not fined in this specific example, Coca Cola were not so lucky back in 2009 over a SMS message campaign which failed to identify Coca Cola as the sender, in addition to not providing a unsubscribe facility. Coke's agencies copped over $100,000 in fines from ACMA for this little mistake.
Doing PSMS business in South Africa? Make sure you stay up to date with the latest version (#12) of the WASPA Code of Conduct here. Amendments to the code are outlined here; the major change relates to WAP push messaging (see section 13.3).
Additionally, as a result of an increase in complaints received from customers relating to WAP Push billing, carrier MTN has suspended the ability to send WAP Push's until further notice. As always, we will keep you informed.
Any questions? Feel free to get in touch with us.
As part of releasing the new code, the Communications Alliance have created a Consumer Guide to the MPS Code. This guide outlines:
- What is the Mobile Premium Services (MPS) Code 2012?
- What do I do if I have an issue with a Mobile Premium Service?
- How does the MPS Code protect me as a consumer?
Following up from our blog post in March, we just wanted to remind you that the new MPS code comes into effect on 1 June 2012.
If you have not already done so, take a moment to review the new code (it’s called C637:2011 Mobile Premium Services (MPS) Code) at http://www.commsalliance.com.au/Activities/mps and download the PDF for C637:2011.
Just when you thought you had your head around the current version, the Mobile Premium Services Code (the compliance code) has been revised, and this will have implications on all premium SMS advertising.
It’s your responsibility, as a content provider, to make sure you are familiar with all aspects that affect your business. Even when it's not fun stuff. Especially when it's not fun stuff.