Blog Archives

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Happy Halloween!

A makeup artist dropped by and we all ended up hurt, zombified or dead. From every zombie and dead person here at SMS Central, HAPPY HALLOWEEN! :)

SMS Central Agus
SMS Central Petros SMS Central Igor SMS Central Charlene

SMS Central Courtney

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Introducing: Web SMS Guides

It’s been a long process in the making, but today we introduce our Resources page!

This new section in our website will portray different infographics, whitepapers and useful PDFs in case you want to learn more about the benefits of using web SMS in your communications.

These are NOT articles on how to use SMS Central (for that you have our thorough online support centre), but more resources that will show you different ways in which you can use web SMS in your business, infographics with mobile facts and whitepapers that go in depth in topics that we are interested in (yeah, mostly growing businesses and mobile comms).

We’ll be posting regularly new content, but to kick off we are starting with a pretty cool infographic and our first whitepaper.

Web SMS Infographic and Web SMS Guides

To download either, simply go to Resources, select the guide and then click on download (it will ask for your email, to help us keep track, and that’s it!).

Hope you enjoy them, let us know your thoughts and if you’d like us to cover any specific subject!

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To have a dedicated longcode or not to have a dedicated longcode? That’s NOT the question!!!!

In case you have no idea what this post is about, a dedicated longcode is a mobile number assigned to you, and you exclusively.

Dedicated SMS numbers and longcodes - SMS Central.

To send and receive SMS you can sometimes use shared numbers, which basically means you and hundred of other companies are using the same number at the same time.

Why is this NOT GOOD and why do we recommend you go with a dedicated SMS number?

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5 ways to use SMS in events

So you have a big event coming up, and you want to make sure not only that the most amount of people show up, but also that you engage with your attendees appropriately… We wonder, have you considered web SMS for your events?

Web SMS for Events

From inviting your database, to reminding your registered attendees of the upcoming event or and engaging with them during the big day… SMS has heaps to offer!

Event invite

If you already have a database, you can invite all of your contacts to register to your event via SMS by including a URL of your online form. You can also ask them to reply YES or NO to RSVP directly to the event.

Registration authentication (+database!)

When they are signing up to your event, you can request their SMS. This not also can send them a PIN to enable multi factor authentication, but also allows you to build a database of people attending the event. Which brings me to the next point.

Event Reminder(s)

SMS reminders work REALLY well (usually up the attendance rate anywhere from 50% to 80%). Usually best if sent 24-48 hours PRIOR to the event. So if I were you I would send it the morning of the day before (around 10am?), not on the day (that might be a bit too late).

Engagement

Once you have the full list of all attendees, and the event is on, you can start engaging! From parking details, to session changes and lunch locations, SMS away anything else you need them to know right away… if your event is outdoors and it’s sunny, you can also remind them to use sunscreen!

web sms in events

Remind your attendees to wear sunscreen!

Competitions

You can also run competitions (and, again, build your database). Attendees can message in a keyword, and you can send tailored and personalised auto replies; you can also assign them to different groups depending on the keyword they messaged in… the sky is the limit!

Are you planning on using web SMS on your next event?

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3 reasons to use Web SMS personalisation

We’ve been getting a number of peeps asking us whether they should use personalised fields in their SMS campaigns. Our answer is always the same: why wouldn’t you?

Personalising marketing content has proven to increase conversion and engagement amongst audiences.

Why personalise your Web SMS campaigns?

Wanna learn more?

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Should I use Web SMS, SMS API or Email to SMS?

Web SMS, SMS API or Email to SMS? SMS Central This post shows a quick summary on the main uses and benefits of Web SMS Portal, SMS API and Email to SMS.

Learn who uses each of these products, how they do so and then decide which one is best for you.

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Online SMS & Education: teachers, students or all?

A number of schools & universities are starting to use SMS as a means to effectively communicate with and reach their communities.

It’s obvious that, as an institution, you’d think that the main (and only?) way to use online SMS would be to remind students about events. Well, think again!

Online SMS & Education: teachers, students or all? SMS Central

 

Here are a number of other ways in which SMS are used in Education, from communicating with students, to managing lecturers and engaging with the community.

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3 benefits of automating your web SMS communications

Automating your SMS communications can not only save you heaps of time, but also ensure that you keep your target audience engaged.

One of the really cool features SMS Central’s web sms portal has is the ability to create unlimited rules and triggers (R+T), which are the most powerful automation tool in the industry.

This video shows you how to set up some rules and triggers to manage inbound SMS.

Now why would you do that you ask?

automate internal processes

With R+T, you can determine what SMS get forwarded to an email address, a URL, what contact gets assigned to a group or unsubscribed, or which ones should automatically be marked as read. All of this can be triggered by keywords contained in the message. So for example, you can automatically unsubscribe anyone who replies STOP or fwd to an email if they reply NO to an appointment confirmation.

personalise your response, depending on the message

We’ve touched on Surveys on previous posts, so let’s use them as an example. Imagine you run a survey and you go, “from 1 to 10, how would you rate your service”. You can actually have different automated responses depending if they answer 1-3, 4-7 and 8-10.

If they answer 1-3, you might include a message saying “sorry to hear that, please let us know if we can call you” and forward that to a customer care representative; from 4-7 you can simply have an automated reply saying “Thanks for your feedback!”; whereas for your fans (8-10) you can engage further by asking them to tell you what did they love most (and again, have different responses trigger by different keywords).

This way, you can properly manage your Net Promoter/ Fan Base scores accordingly.

MAXIMISE ENGAGEMENT

By triggering web SMS comms via inbound keywords, you are making sure your contacts remain engaged with your message. You know how the best customer support is the one that “always has the final ‘word'” (as in, they make the last phone call or send the final email). It’s the same with SMS; if your customers  are replying back, make sure you’ve always got a comeback up your sleeve!

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One SMS batch at a time

You know SMS has a read rate of over 90%. And that users respond to SMS calls to action within 5 minutes of receiving the SMS (yeah, “it’s instant” is one of the reasons you and I love SMS communications!).

Therefore, one of the really good problems you might have if you run a very successful SMS marketing campaign is that the response collapses your call centre, website or email inbox.

And here’s where sending your SMS campaign in batches can make or break its success.

Batch sending - SMS Marketing with SMS Central

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Not all SMS are born equal

When I tell people I work for an SMS communication company, 99.9% of them would tell me “Oh! So you are the one that sends me discounts via SMS!”

And even though it’s true online SMS is usually used to send limited-time or get-onto-it-now promotions, there are many other ways in which you can unleash the power of SMS communications within your business.

Online SMS uses - SMS Central

In this post we’ll explore alternatives in which businesses can use SMS for enterprise & business solutions.