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Premium SMS/MMS
SMS Central’s Premium SMS and MMS services provide you with a simple and straightforward way to take advantage of direct mobile communication with your customers. Mobile payments introduce new revenue streams for your business, while growing your database and building brand awareness. As Australia’s most recognised Premium messaging provider, SMS Central has developed in-house applications, allowing you to deliver extra value to your customers whether that be content, updates, entertainment, or chat.
What is PSMS and PMMS?Premium SMS and MMS is the ability to deliver and bill for mobile services and content – also known as micro billing. Premium SMS provides an ideal method to supply information, content and entertainment to consumers while generating a revenue stream for your business. Entertainment services (impulse buys) sports updates, (latest scores) and lifestyle updates (entertainment updates) can become a great and profitable Premium SMS or MMS service.
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How does it work?Premium SMS or MMS utilises the same messaging ability as normal SMS and MMS, however, with one very unique difference: the end consumer, or subscriber, is billed for the message sent directly to their handset. Your subscribers can be billed in two methods: |
Marketing & PromotionsConsumer promotions and competitions are consistently the highest performance form of marketing using SMS and MMS technologies. With Premium SMS or MMS, there is a great deal of flexibility in the types of promotions that can be conducted. Instant wins, discount offers, code word entry, free ticketing, coupons and many more strategies can be deployed utilising this medium. You identify the need and our team will assist you in creating the most effective campaigns.
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Smart chat platformSMS Central’s chat platform (POX) has handled any question you could imagine. POX was designed and developed in house by SMS Central and is without doubt Australia’s most advanced SMS chat platform.It provides the capability for real time answers by live operators. Social networking and chat has been a driving force in the evolution of the internet and mobile technology for the last decade and continues to be so. SMS Central’s own chat platform is here for businesses like yours to leverage, by interacting with or entertaining your target audience. As our chat platform is our own application, we take care of all the backend requirements and support – the only thing you need you to do is come up with the idea!
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Mini-sites, T+Cs and random draw generatorsConsumer promotions and premium services drive results but implementing them can be difficult. That’s why SMS Central assists with the complete rollout of a Premium SMS or MMS campaign, including the provision of websites, terms and conditions, permits and all the details necessary to ensure that your promotion is industry compliant. Consumer promotions can be used to generate new business, build databases or create brand awareness. We can provide a computerised random draw generator to ensure that the results are fair for all entrants and that government legislations for lottery draws are met.
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CompliancePremium SMS and MMS are mobile services that use numbers 6 or 8 digits and begin with 19. These services are subject to a code of practice. We pride ourselves on not just meeting the letter of the law, but exceeding and actively responding to the sentiment of the market. We aim to make all aspects of our role as an SMS and MMS provider as transparent as possible to resolve issues before they occur. We recognize the importance of compliance and have a dedicated team to help ensure your brand and campaigns are kept within the guidelines set by the industry. We can provide toll free customer care numbers, compliance audits as well as complete management and maintenance of your web content and advertising to ensure you are always compliant. |
CoverageSMS Central is a home grown Australian company and over the past 10 years we have grown up and travelled around the world. Along our journey we have formed partnerships with carriers and mobile operators around the globe, to ensure we can help you expand your Premium Service into any market you can imagine. USA, UK, New Zealand, Canada, South Africa, Ireland, Germany, France, Spain, Sweden and many more… |
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Helpful resources to get you started
Spam Act
We have created a simple to understand SMS Central Basic Spam Act compliance document as a reference for any SMS marketing, however, if you really want to enjoy some late night reading we also have the full ACMA Spam Act. All the fun of messaging aside, SMS Central take the compliance of the Australian Spam Act very seriously, and we’ve built our applications to ensure our customers comply with local and international requirements.
Advertising
With our aim to make all aspects of the Premium SMS market as simple to understand as possible we have also created some reference guides for you. These cover the guidelines you need to follow and how you should advertise your Premium service, wether it a standard Premium service or a consumer promotion or competition.
Australian Compliance
Still want to know more about the compliance regulations for Australia? Really???? OK here it is . J Development of the code for Australian compliance for Premium SMS service involves multiple parties who work together to ensure Australian services lead the world in transparency and simplicity for everyone involved. These parties include Communications Alliance, ACMA and WMC Global.
Communications Alliance is responsible for creating the industry code which SMS Central enforces. Communications Alliance have two documents that make for good reading: Industry code G637 and G638.
WMC Global monitors Premium SMS services by reviewing and auditing in market advertising, including magazine advertising, television commercials, customer care lines and using your service to ensure your message flow works correctly (at least you get revenue with the last test!) WMC provides good updates and answers for your most frequently asked questions.
ACMA is the Australian Communications and Media Authority. Part of their responsibility is to monitor Australian Premium SMS services. They complete this by running regular audits of random Premium SMS services. ACMA may also have some answers to questions .
Terms & Conditions
For our Premium SMS customers please refer here for the current Premium SMS terms and conditions.
