We’ve been getting a number of peeps asking us whether they should use personalised fields in their SMS campaigns. Our answer is always the same: why wouldn’t you?
Personalising marketing content has proven to increase conversion and engagement amongst audiences.
Wanna learn more?
When I tell people I work for an SMS communication company, 99.9% of them would tell me “Oh! So you are the one that sends me discounts via SMS!”
And even though it’s true online SMS is usually used to send limited-time or get-onto-it-now promotions, there are many other ways in which you can unleash the power of SMS communications within your business.
In this post we’ll explore alternatives in which businesses can use SMS for enterprise & business solutions.
In part two of the SMS Central Christmas series, we introduce you to a really easy formula to help you get the most out of your text messages. It’s got a really (un)cool acronym: AIDA, but don’t let that fool you. If you take a look at all the effective communication out there, you’ll be able to identify these four points.
A is for Attention
The very first thing you need to do is attract people’s attention. You’ve got a head start on this one, because you’ve chosen an SMS campaign and we know that a huge percentage of people open text messages when they receive them.
Hey there, and welcome to the SMS Central Christmas series. Over four blogs we’ll be looking at how you can use SMS to connect with your customers this Christmas season. First things first, let’s pull apart the different uses for SMS and how they might work for your business.
We know Christmas is a busy time of year for you and your customers, so here at SMS Central, we’ve come up with five ways that SMS can help your business make the most of the festive season. Ho-ho-hope you like them!
1. Time-saving texts
‘Your Christmas order is ready for collection, we’re open 9-5 until Christmas Eve’