Just when you thought you had your head around the current version, the Mobile Premium Services Code (the compliance code) has been revised, and this will have implications on all premium SMS advertising.

It’s your responsibility, as a content provider, to make sure you are familiar with all aspects that affect your business. Even when it's not fun stuff. Especially when it's not fun stuff. Info Session

To give you an overview of the changes, there will be a free industry briefing session which will also feature feedback from ACMA on how it intends to approach enforcement of the new Code.

This session will be held on 26 March 2012 between 10:00am – 12:00pm in the Sydney CBD. For more info on this event, you can check the Communications Alliance website.

The information session is free, but limited to one representative from each company. If you are interested in attending, please let us know and we’ll register you.

As an overview, here is a list of some of the key changes:

• - Simplification of terminology used in the Code, to make it easier to understand.
• - Changing the “double opt-in” requirement to “single opt-in”.
• - Specific information (eg: STOP facility, inclusion of the term “subscribe/subscription” and the content suppliers’ helpline) that must be included in subscription messages.

When will the Code change

The revised Code will come into effect on 1 June 2012. You can download it now if you are eager to get started.

Until 1 June, both the existing AND the revised versions of the Code will be considered compliant, but after 1 June, you will need to comply ONLY with the revised version.

It’s a lot to take in, so please do consider having someone from your company attend the briefing.

As always, we’ll help where we can.