Whether it’s an appointment reminder or a marketing campaign, you should always track the return on investment of your online SMS efforts to make sure you can change/ modify variables in order to increase it over time.
This way, your investment in SMS will yield higher returns so you can either invest more and get more, or invest the same... and still get more! Also, you'll be able to understand whether SMS as a channel is the right one to deliver the message to your customers.
Following are the 5 most popular ways to track SMS ROI.
Surveys are an awesome way to gather data. You can learn a lot from your current customers, as well as prospects who could start using your business (and what would make them tick).
In general, surveys are a quanti way of data gathering: you collect info from a large number of people, without a great deal of detail.
When asked whether or not running a survey via SMS is possible, our answer is YES. Now, the main question is: should YOU run an SMS survey? Go through this checklist and find out.