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5 ways to track online SMS ROI

Whether it’s an appointment reminder or a marketing campaign, you should always track the return on investment of your online SMS efforts to make sure you can change/ modify variables in order to increase it over time. This way, your investment in SMS will yield higher returns so you can either invest more and get […]

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SMS surveys: yes or no?

Surveys are an awesome way to gather data. You can learn a lot from your current customers, as well as prospects who could start using your business (and what would make them tick). In general, surveys are a quanti way of data gathering: you collect info from a large number of people, without a great […]

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