Harvey Norman

ROI & foot traffic

When a new Harvey Norman franchise was inaugurated, driving foot traffic with high ROI was a key for success. And SMS Central delivered.

Harvey Norman

Who are they?

Harvey Norman is a household name in Australia, with almost 200 stores nationwide and a reputation for delivering great prices on furniture and electrical goods.

The Situation

In November 2011, a new Harvey Norman store opened and the franchisee wanted a great way to promote the opening and drive people in store. One of the most important points for this campaign was accountability and return on investment. The team at Harvey Norman wanted a measurable advertising campaign.

The Solution

We reached their database with SMS campaigns for two consecutive days in the lead up to the store opening (which accounted for a tiny portion of the total marketing spend). Each day the SMS contained a different message and a different offer to ensure we sparked everyone’s interest.

The Result

Well, they wanted ROI, and we’re happy to say we delivered, with a massive 1408%! From the people who said they were attending the opening sale because of the SMS campaign, they made over $30,000 in revenue.
That’s pretty darn impressive we reckon!

If you think a marketing campaign like this one could help your retail store, or if you have a completely different SMS idea, we’d love to hear more about it! 

No matter what your SMS idea is, we’ll help you get it off the ground. Drop us a line or call us on 1300 971 083.

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