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We discourage unsolicited communications

SMS Central advocates an anti-spam policy for all its communication. This means that we do not condone unsolicited messages, notifications, alerts or any message that you may receive from someone who should not have your address or mobile number.

We pride prides ourselves in not just meeting the letter of the law, but exceeding and actively responding to the sentiment of the market. We aim to make all aspects of our role as an SMS and MMS provider as transparent as possible to resolve issues before they occur.

We also understand that as a company wanting to contact your customer database, you want to ensure you are adhering to the requirements set to the industry. Here is a list of regulations you need to be aware of.

The Australian Spam Act

The 2003 Spam Act makes it illegal to send, or cause to be sent, unsolicited commercial electronic messages.

The Act covers email, instant messaging, SMS and MMS (text and image-based mobile phone messaging) of a commercial nature.

You can download and read the full Australian Spam Act here.

Premium SMS Compliance

While Premium SMS brings immense benefits, it also comes with a range of responsibilities, created to protect the consumer. Participants in the Premium SMS chain need to comply not only with the Australian Spam Act, but also with the individual mobile carrier rules (link to WMC) and the MPS Code of Practice (link to MPS Code).

As a Content Provider, the onus is on you to review WMC's Guides to Compliance, as well as each of the Carriers Audit Standards. You can find them all here.

Also, you must be familiarised with the Mobile Premium Service Code of Practice; we also suggest you take a look at the Consumer Guide to the MPS Code the Communications Alliance released in May 2012.

Get in touch

Like the saying goes: better safe than sorry.

If you have any questions or doubts, feel free (if not compelled!) to get in touch with our compliance department. Its role is to ensure your campaign will go live and stay live by remaining compliant with all industry rules and requirements.

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