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How an SMS gateway integration could reduce your SaaS churn!

If you own a SaaS business, you know that one of your biggest (if not the biggest) enemy is churn rate. If churn is not managed properly, it could result in lost revenue (or worse, the business experiencing negative revenue growth).

Image from Churn Rate 101.

Image from Churn Rate 101.

Since SaaS encompasses so many different types of businesses, the target market is phenomenally huge and diverse. For Software as a Service companies that target non-techy peeps, throwing an SMS Gateway into the mix would stir the ‘non frequent’ email and internet users to life, in a multi-pronged approach.

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