To have a dedicated longcode or not to have a dedicated longcode? That's NOT the question!!!!
In case you have no idea what this post is about, a dedicated longcode is a mobile number assigned to you, and you exclusively.
To send and receive SMS you can sometimes use shared numbers, which basically means you and hundred of other companies are using the same number at the same time.
Why is this NOT GOOD and why do we recommend you go with a dedicated SMS number?
We've been getting a number of peeps asking us whether they should use personalised fields in their SMS campaigns. Our answer is always the same: why wouldn't you?
Personalising marketing content has proven to increase conversion and engagement amongst audiences.
Wanna learn more?
You know SMS has a read rate of over 90%. And that users respond to SMS calls to action within 5 minutes of receiving the SMS (yeah, "it's instant" is one of the reasons you and I love SMS communications!).
Therefore, one of the really good problems you might have if you run a very successful SMS marketing campaign is that the response collapses your call centre, website or email inbox.
And here's where sending your SMS campaign in batches can make or break its success.
SMS is the king of immediate, actionable messages. Not only do people get them in their mobiles, they read them straight away.
For businesses like beauty salons, medical practices and restaurants, sms reminders have proven to be a fantastic way of reminding customers of appointments or upcoming events, hence reducing no shows... which translates to more business, and therefore higher returns.
Here are 4 tips to unleash the power of your SMS reminders.