It's been a long process in the making, but today we introduce our Resources page!
This new section in our website will portray different infographics, whitepapers and useful PDFs in case you want to learn more about the benefits of using web SMS in your communications.
These are NOT articles on how to use SMS Central (for that you have our thorough online support centre), but more resources that will show you different ways in which you can use web SMS in your business, infographics with mobile facts and whitepapers that go in depth in topics that we are interested in (yeah, mostly growing businesses and mobile comms).
To download either, simply go to Resources, select the guide and then click on download (it will ask for your email, to help us keep track, and that's it!).
Hope you enjoy them, let us know your thoughts and if you'd like us to cover any specific subject!
So you have a big event coming up, and you want to make sure not only that the most amount of people show up, but also that you engage with your attendees appropriately... We wonder, have you considered web SMS for your events?
From inviting your database, to reminding your registered attendees of the upcoming event or and engaging with them during the big day... SMS has heaps to offer!
If you already have a database, you can invite all of your contacts to register to your event via SMS by including a URL of your online form. You can also ask them to reply YES or NO to RSVP directly to the event.
Registration authentication (+database!)
When they are signing up to your event, you can request their SMS. This not also can send them a PIN to enable multi factor authentication, but also allows you to build a database of people attending the event. Which brings me to the next point.
SMS reminders work REALLY well (usually up the attendance rate anywhere from 50% to 80%). Usually best if sent 24-48 hours PRIOR to the event. So if I were you I would send it the morning of the day before (around 10am?), not on the day (that might be a bit too late).
Once you have the full list of all attendees, and the event is on, you can start engaging! From parking details, to session changes and lunch locations, SMS away anything else you need them to know right away... if your event is outdoors and it's sunny, you can also remind them to use sunscreen!
You can also run competitions (and, again, build your database). Attendees can message in a keyword, and you can send tailored and personalised auto replies; you can also assign them to different groups depending on the keyword they messaged in... the sky is the limit!
Are you planning on using web SMS on your next event?
We've been getting a number of peeps asking us whether they should use personalised fields in their SMS campaigns. Our answer is always the same: why wouldn't you?
Personalising marketing content has proven to increase conversion and engagement amongst audiences.
Wanna learn more?