Blog Archives

Don’t be that SPAM guy….

No one likes receiving SPAM. Getting a sly email about cheap pharmaceuticals is not great, but receiving a text message from a company you don’t have any business with is a pain… it’s invasive and a waste of time. A recent case saw McDonald’s warned over sending emails to people who had not requested them, as part of […]

Updates to the PSMS Code of Conduct in South Africa

Doing PSMS business in South Africa? Make sure you stay up to date with the latest version (#12) of the WASPA Code of Conduct here.  Amendments to the code are outlined here; the major change relates to WAP push messaging (see section 13.3). Additionally, as a result of an increase in complaints received from customers relating to […]

Consumer Guide to the new MPS Code

The new MPS Code is now in effect – you might recall we spoke about it here and here. As part of releasing the new code, the Communications Alliance have created a Consumer Guide to the MPS Code.  This guide outlines: – What is the Mobile Premium Services (MPS) Code 2012? – What do I […]


Following up from our blog post in March, we just wanted to remind you that the new MPS code comes into effect on 1 June 2012. If you have not already done so, take a moment to review the new code (it’s called C637:2011 Mobile Premium Services (MPS) Code) at and download the PDF […]

Changes to the Mobile Premium Services Code

Just when you thought you had your head around the current version, the Mobile Premium Services Code (the compliance code) has been revised, and this will have implications on all premium SMS advertising. It’s your responsibility, as a content provider, to make sure you are familiar with all aspects that affect your business. Even when […]

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