Blog Archives

Choosing An SMS API Gateway You Can Trust

SMS is a powerful and simple method of communication with a 97% open rate. Adding SMS messaging into your app, website, system or business software will improve business efficiencies and communication workflow immediately. Not only will communication improve but an SMS API will help manage time more effectively and cut business costs, allowing your users to focus on other important aspects of their business.

Our SMS API Gateway can simply be integrated into an existing CRM, E-Commerce or other business applications/Software. Send and receive messages effortlessly and securely via our SMS API gateway. From SMS blasts to individual SMS notifications this automated process is the perfect solution for any business communication needs. If you’re looking to send high volumes of text messages, SMS reminders/notifications, Two-way communication, marketing messages just to name a few, our SMS API Gateway is the perfect solution.

Our SMS API is developed with developers in mind and is based on a HTTPS Protocol to ensure secure and private messaging. Whether you're an independent developer or work for a large corporate, we're here to provide you with the right tools and the support you require. Our SMS gateway is robust, reliable, and easy-to-use.



Send a single or high volume of messages to your database with a single API request. With our throughput reaching over 300 SMS per second, you can be assured your messages will be delivered fast and securely!


Send text message replies and delivery notifications directly to your application. We’re capable of prioritising your sends depending on the sensitivity and speed of delivery (i.e. marketing versus appointment reminders)


Easily schedule SMS messages to be sent at a later date or to reoccur after a certain time period.


Send messages to any network and receive replies back to your application (except if you’re using Alpha tags)


Track your sent messages and get a timely delivery report. You are able to send this to a dedicated URL and then forward it to your software/platform/User interface. You can check the exact time that each message is delivered to a handset or if it failed to deliver.


With our SMS API Gateway you can automatically create an SMS Central account for your end users (Trigger new accounts or sub-accounts.) You can also set rules for example - “When receiving messages containing the word ‘YES’, send an auto-reply”.


At SMS Central we offer a wide range of FREE API tools and fast integration into your existing app, website or business software.

IT’S FAST & Reliable

Safely send up to three simultaneous HTTP POSTs (via threading) to our API. This allows for a throughput of 300 SMS per second. Note however that carriers have throughput limitations which may be less than the throughput we make available, so messages may queue on our side as we send to the carriers at their maximum allowed rate.

You can also send in batches of up to 100 SMS per HTTP POST using our recipient messages parameter and a JSON data array.


Reach anyone in the world, our SMS API Gateway manages routes through reliable carriers making sure your message is delivered.


With most APIs, you send 1 SMS per request. With SMS Central, you can send 100 SMS per request.


Integrate with SM. You put the looks, we provide the engine so your users can send and receive from your very own application.


If you are collecting contact information in one URL from different sources, you can redirect your inbound SMS to the same spot.


If you have an application that prepares all of your communication you can easily integrate with SMS Central. We’ll deliver the SMS in the “background” while you keep managing everything from your own system.


There is no fee to connect, your business ONLY pays for the messages sent or any dedicated numbers your business may require


We provide a reliable service and our support team are always on hand to help with any queries. Phone and email support available.

SMS Central is working hard to ensure that any developer looking for a fast and easy-to-use SMS API gateway in their application software, site or system can do so reliably and simply. Our API’s can easily fit into any project- choose your preferred SMS API, be it .NET, Java or SMPP or View our API’s 

For more information on how you can start sending SMS through our easy-to-use SMS API and user friendly on-line interface contact us today Here or call 1300 971 083 .

Dedicated SMS Numbers: the dilemma you shouldn’t have

To have a dedicated longcode or not to have a dedicated longcode? That's NOT the question!!!!

In case you have no idea what this post is about, a dedicated longcode is a mobile number assigned to you, and you exclusively.

Dedicated SMS numbers and longcodes - SMS Central.

To send and receive SMS you can sometimes use shared numbers, which basically means you and hundred of other companies are using the same number at the same time.

Why is this NOT GOOD and why do we recommend you go with a dedicated SMS number?

Not all SMS are born equal

When I tell people I work for an SMS communication company, 99.9% of them would tell me "Oh! So you are the one that sends me discounts via SMS!"

And even though it's true online SMS is usually used to send limited-time or get-onto-it-now promotions, there are many other ways in which you can unleash the power of SMS communications within your business.

Online SMS uses - SMS Central

In this post we'll explore alternatives in which businesses can use SMS for enterprise & business solutions.

2. What Makes A Great SMS?

In part two of the SMS Central Christmas series, we introduce you to a really easy formula to help you get the most out of your text messages. It’s got a really (un)cool acronym: AIDA, but don’t let that fool you. If you take a look at all the effective communication out there, you’ll be able to identify these four points.

A is for Attention

The very first thing you need to do is attract people’s attention. You’ve got a head start on this one, because you’ve chosen an SMS campaign and we know that a huge percentage of people open text messages when they receive them.

1. Five great ways to use SMS at Christmas

Hey there, and welcome to the SMS Central Christmas series. Over four blogs we’ll be looking at how you can use SMS to connect with your customers this Christmas season. First things first, let’s pull apart the different uses for SMS and how they might work for your business.

We know Christmas is a busy time of year for you and your customers, so here at SMS Central, we’ve come up with five ways that SMS can help your business make the most of the festive season. Ho-ho-hope you like them!

1. Time-saving texts

‘Your Christmas order is ready for collection, we’re open 9-5 until Christmas Eve’