It's been a long process in the making, but today we introduce our Resources page!
This new section in our website will portray different infographics, whitepapers and useful PDFs in case you want to learn more about the benefits of using web SMS in your communications.
These are NOT articles on how to use SMS Central (for that you have our thorough online support centre), but more resources that will show you different ways in which you can use web SMS in your business, infographics with mobile facts and whitepapers that go in depth in topics that we are interested in (yeah, mostly growing businesses and mobile comms).
To download either, simply go to Resources, select the guide and then click on download (it will ask for your email, to help us keep track, and that's it!).
Hope you enjoy them, let us know your thoughts and if you'd like us to cover any specific subject!
So you have a big event coming up, and you want to make sure not only that the most amount of people show up, but also that you engage with your attendees appropriately... We wonder, have you considered web SMS for your events?
From inviting your database, to reminding your registered attendees of the upcoming event or and engaging with them during the big day... SMS has heaps to offer!
If you already have a database, you can invite all of your contacts to register to your event via SMS by including a URL of your online form. You can also ask them to reply YES or NO to RSVP directly to the event.
Registration authentication (+database!)
When they are signing up to your event, you can request their SMS. This not also can send them a PIN to enable multi factor authentication, but also allows you to build a database of people attending the event. Which brings me to the next point.
SMS reminders work REALLY well (usually up the attendance rate anywhere from 50% to 80%). Usually best if sent 24-48 hours PRIOR to the event. So if I were you I would send it the morning of the day before (around 10am?), not on the day (that might be a bit too late).
Once you have the full list of all attendees, and the event is on, you can start engaging! From parking details, to session changes and lunch locations, SMS away anything else you need them to know right away... if your event is outdoors and it's sunny, you can also remind them to use sunscreen!
You can also run competitions (and, again, build your database). Attendees can message in a keyword, and you can send tailored and personalised auto replies; you can also assign them to different groups depending on the keyword they messaged in... the sky is the limit!
Are you planning on using web SMS on your next event?
Automating your SMS communications can not only save you heaps of time, but also ensure that you keep your target audience engaged.
One of the really cool features SMS Central's web sms portal has is the ability to create unlimited rules and triggers (R+T), which are the most powerful automation tool in the industry.
This video shows you how to set up some rules and triggers to manage inbound SMS.
Now why would you do that you ask?
automate internal processes
With R+T, you can determine what SMS get forwarded to an email address, a URL, what contact gets assigned to a group or unsubscribed, or which ones should automatically be marked as read. All of this can be triggered by keywords contained in the message. So for example, you can automatically unsubscribe anyone who replies STOP or fwd to an email if they reply NO to an appointment confirmation.
personalise your response, depending on the message
We've touched on Surveys on previous posts, so let's use them as an example. Imagine you run a survey and you go, "from 1 to 10, how would you rate your service". You can actually have different automated responses depending if they answer 1-3, 4-7 and 8-10.
If they answer 1-3, you might include a message saying "sorry to hear that, please let us know if we can call you" and forward that to a customer care representative; from 4-7 you can simply have an automated reply saying "Thanks for your feedback!"; whereas for your fans (8-10) you can engage further by asking them to tell you what did they love most (and again, have different responses trigger by different keywords).
This way, you can properly manage your Net Promoter/ Fan Base scores accordingly.
By triggering web SMS comms via inbound keywords, you are making sure your contacts remain engaged with your message. You know how the best customer support is the one that "always has the final 'word'" (as in, they make the last phone call or send the final email). It's the same with SMS; if your customers are replying back, make sure you've always got a comeback up your sleeve!
Whether it’s an appointment reminder or a marketing campaign, you should always track the return on investment of your online SMS efforts to make sure you can change/ modify variables in order to increase it over time.
This way, your investment in SMS will yield higher returns so you can either invest more and get more, or invest the same... and still get more! Also, you'll be able to understand whether SMS as a channel is the right one to deliver the message to your customers.
Following are the 5 most popular ways to track SMS ROI.