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SMS Central acquires Blue Central Mobility

It is with great excitement that today I officially announce the acquisition of Australian tier 1 messaging aggregator, Blue Central Mobility (BCM) by SMS Central.

Why BCM and why now?

In the last 2 years, since the original acquisition of SMS Central by Domenic Carosa and myself in December 2009, our team has worked tirelessly to deliver the industry leading messaging applications, customer care and reliability you have become accustomed to. SMS Central has consolidated its position in the Australian mobile messaging and mobile payment industry, on the back of our unrelenting vision of continuing to deliver the simplest and most transparent experience you could ask for in a messaging partner.

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Changes to the Mobile Premium Services Code

Just when you thought you had your head around the current version, the Mobile Premium Services Code (the compliance code) has been revised, and this will have implications on all premium SMS advertising.

It’s your responsibility, as a content provider, to make sure you are familiar with all aspects that affect your business. Even when it's not fun stuff. Especially when it's not fun stuff.