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To have a dedicated longcode or not to have a dedicated longcode? That’s NOT the question!!!! In case you have no idea what this post is about, a dedicated longcode is a mobile number assigned to you, and you exclusively. To send and receive SMS you can sometimes use shared numbers, which basically means you and […]

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3 benefits of automating your web SMS communications

Automating your SMS communications can not only save you heaps of time, but also ensure that you keep your target audience engaged. One of the really cool features SMS Central’s web sms portal has is the ability to create unlimited rules and triggers (R+T), which are the most powerful automation tool in the industry. This […]

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One SMS batch at a time

You know SMS has a read rate of over 90%. And that users respond to SMS calls to action within 5 minutes of receiving the SMS (yeah, “it’s instant” is one of the reasons you and I love SMS communications!). Therefore, one of the really good problems you might have if you run a very […]

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5 ways to track online SMS ROI

Whether it’s an appointment reminder or a marketing campaign, you should always track the return on investment of your online SMS efforts to make sure you can change/ modify variables in order to increase it over time. This way, your investment in SMS will yield higher returns so you can either invest more and get […]

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SMS surveys: yes or no?

Surveys are an awesome way to gather data. You can learn a lot from your current customers, as well as prospects who could start using your business (and what would make them tick). In general, surveys are a quanti way of data gathering: you collect info from a large number of people, without a great […]

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Don’t be that SPAM guy….

No one likes receiving SPAM. Getting a sly email about cheap pharmaceuticals is not great, but receiving a text message from a company you don’t have any business with is a pain… it’s invasive and a waste of time. A recent case saw McDonald’s warned over sending emails to people who had not requested them, as part of […]

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