We’ve been getting a number of peeps asking us whether they should use personalised fields in their SMS campaigns. Our answer is always the same: why wouldn’t you? Personalising marketing content has proven to increase conversion and engagement amongst audiences. Wanna learn more?
When I tell people I work for an SMS communication company, 99.9% of them would tell me “Oh! So you are the one that sends me discounts via SMS!” And even though it’s true online SMS is usually used to send limited-time or get-onto-it-now promotions, there are many other ways in which you can unleash […]
In part two of the SMS Central Christmas series, we introduce you to a really easy formula to help you get the most out of your text messages. It’s got a really (un)cool acronym: AIDA, but don’t let that fool you. If you take a look at all the effective communication out there, you’ll be […]
Hey there, and welcome to the SMS Central Christmas series. Over four blogs we’ll be looking at how you can use SMS to connect with your customers this Christmas season. First things first, let’s pull apart the different uses for SMS and how they might work for your business. We know Christmas is a busy […]