You know SMS has a read rate of over 90%. And that users respond to SMS calls to action within 5 minutes of receiving the SMS (yeah, “it’s instant” is one of the reasons you and I love SMS communications!).
Therefore, one of the really good problems you might have if you run a very successful SMS marketing campaign is that the response collapses your call centre, website or email inbox.
And here’s where sending your SMS campaign in batches can make or break its success.
In part two of the SMS Central Christmas series, we introduce you to a really easy formula to help you get the most out of your text messages. It’s got a really (un)cool acronym: AIDA, but don’t let that fool you. If you take a look at all the effective communication out there, you’ll be able to identify these four points.
A is for Attention
The very first thing you need to do is attract people’s attention. You’ve got a head start on this one, because you’ve chosen an SMS campaign and we know that a huge percentage of people open text messages when they receive them.